Gibraltar BSN’s Core Distribution Channels:

  • Agency

    Our Agency Division are made up of highly trained professionals who fully understand the protection needs of each customer and customise suitable protection plans for them.


    Our agents are committed to working with their customers to meet their current and changing needs. With our affordable rates, innovative products and high quality service, the right life insurance solution that best meet the customer’s needs can be found in Gibraltar BSN.


    After analysing the personal needs of each client, our agents will propose the most suitable insurance plan. Their advice does not end with the delivery of the policy. Our agents will be there for their customers in important moments of their lives, to adjust their protection needs and to enhance the insurance plan to meet the requirements of their new reality.


    With a strong sense of mission, knowledge, skills and dedication, our agents are here to help to protect the most important things in the lives of our customers.

  • Bancassurance

    Our Bancassurance Division offers a wide range of simple life insurance products under the Don’t Worry series through our bank partner, Bank Simpanan Nasional (BSN) who is also one of the joint owners of Gibraltar BSN Life Berhad.


    Through this strategic and long-term Bancassurance agreement with BSN, over 150 professionally trained Insurance Specialists are stationed at more than 350 BSN branches to reach the bank’s 8 million customer base.


    Over the year, we have leveraged on the global expertise of Prudential Financial, Inc. (PFI)* and together with Bank Simpanan Nasional (BSN) to strengthen our servicing approach through the Insurance Specialist initiatives.This collaboration is to transform Bank Simpanan Nasional into a One Stop Solution for their customers.

  • Pos Assurance

    Pos Malaysia, as a subsidiary of DRB-HICOM, has been steadily moving towards providing basic life insurance – in line with the government’s aspiration in realising a state transformation programme that will ensure that every Malaysian citizen is equipped with a protection plan.


    With that, Pos Malaysia has collaborated with Gibraltar BSN in developing an affordable life insurance plan that has since been made available at over 700 Pos Malaysia outlets nationwide.


    This collaboration began in 2012 and the first product that was developed is the Pos Hayat, a basic life insurance plan with dengue cover. This plan is now protecting approximately 100,000 Malaysians.


    Apart from that, another product named Pos Bestari has since been developed to cater to the growing needs of Malaysians; offering savings and protection with guaranteed cash payments and coverage up to age 88.


    This collaboration is part of a joint effort to transform Pos Malaysia into a One Stop Centre that is capable of meeting the needs of Malaysians.

*Prudential Financial, Inc. of the United States is not affiliated with Prudential plc, which is headquartered in the United Kingdom.