About Gibraltar BSN Life Berhad

Gibraltar BSN is a growing life insurance company that believes everyone has dreams worth protecting. We strive to help our customers keep their dreams secure by reducing uncertainty and financial risks – providing simplified, affordable insurance solutions that are accessible to Malaysians from all walks of life.

Formerly known as Uni.Asia Life (UAL) Assurance, we changed our name to Gibraltar BSN Life in 2014 following a RM518m acquisition by Prudential Financial, Inc. (PFI)* of the United States – through its subsidiary, The Prudential Insurance Company of America (PICA) – and Bank Simpanan Nasional (BSN).

With a network of 8 branches nationwide, we’re here to offer Malaysians a comprehensive range of insurance policies covering life protection, savings & investments, retirement and more.

Click here to check out our company profile.

The Story Behind Our Name and Logo

The name 'Gibraltar' and our iconic 'Rock of Gibraltar' emblem both refer to Prudential Financial, Inc., our parent company with nearly 140 years of rich history and financial strength in the United States. Clad in noble blue, these elements represent our heritage and lineage to PFI.

Similarly, ‘BSN’ is included in our name to signify our partnership with Bank Simpanan Nasional, a brand with its own strong financial heritage in Malaysia.

In tandem, Gibraltar BSN combines international insight with local market expertise to offer you unparalleled life insurance services.

Proud and Strong Connections

On top of our own vibrant and strategic approach to management, we believe that steady, constructive stakeholder engagement is vital to achieving our objectives. Here’s a quick look into our principal stakeholders:

  • Prudential Financial, Inc.

    A financial services leader with more than $1.1 trillion USD of assets under management as of 31 March 2014, PFI boasts operations in the United States, Asia, Europe and Latin America.


    PFI leverages its unrivalled expertise in a variety of services such as life insurance, annuities, retirement-related services, mutual funds and investment management to help customers grow and protect their wealth.


    Their iconic Rock logo symbolises trust, strength and stability – the same values that we proudly embody.

  • Bank Simpanan Nasional

    A statutory body under the Ministry of Finance, BSN was established on 1 December 1974 with a mission to encourage savings, investment and smart financial management among Malaysians.


    To date, BSN has more than 7,000 employees, 401 branches, 872 automated teller machines (ATMs) and 372 cash deposit machines (CDMs) across the country.


    More than 6,000 Registered Banking Agents under BSN (Ejen Bank Berdaftar (EBB)) serve over 9 million customers nationwide, providing our company with a strong platform to meet the growing insurance needs of all Malaysians.

*Prudential Financial, Inc. of the United States is not affiliated with Prudential plc, which is headquartered in the United Kingdom.