About Gibraltar BSN Life Berhad

Gibraltar BSN Life Berhad (“Gibraltar BSN”) is one of Malaysia’s fast growing life insurance companies. For over 60 years, we have been protecting dreams by providing relevant and affordable protection solutions that are accessible to Malaysians from all walks of life.

The name Gibraltar BSN represents our lineage to Prudential Financial, Inc (PFI), one of the world’s largest financial institutions from the United States, and Bank Simpanan Nasional (BSN), a brand with its own history and strong financial heritage in Malaysia. The name ‘Gibraltar’ and our iconic logo the ‘Rock of Gibraltar’ both refer to PFI, illustrating over 140 years of rich history and financial strength behind the PFI brand.

As Malaysia’s Community Protection Champion, Gibraltar BSN has an extensive and diverse distribution network which comprises 9 locations across the country, a national agency force, and over 1,100 branches belonging to our strategic partners: Bank Simpanan Nasional and Pos Malaysia.

*PFI of the United States is not affiliated in any manner with Prudential plc, a company incorporated in the United Kingdom.

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The Story Behind Our Name and Logo

The name 'Gibraltar' and our iconic 'Rock of Gibraltar' emblem both refer to Prudential Financial, Inc., our parent company with nearly 140 years of rich history and financial strength in the United States. Clad in noble blue, these elements represent our heritage and lineage to PFI.

Similarly, ‘BSN’ is included in our name to signify our partnership with Bank Simpanan Nasional, a brand with its own strong financial heritage in Malaysia.

In tandem, Gibraltar BSN combines international insight with local market expertise to offer you unparalleled life insurance services.

Proud and Strong Connections

On top of our own vibrant and strategic approach to management, we believe that steady, constructive stakeholder engagement is vital to achieving our objectives. Here’s a quick look into our principal stakeholders:

  • Prudential Financial, Inc.

    A financial services leader with more than $1.1 trillion USD of assets under management as of 31 March 2014, PFI boasts operations in the United States, Asia, Europe and Latin America.


    PFI leverages its unrivalled expertise in a variety of services such as life insurance, annuities, retirement-related services, mutual funds and investment management to help customers grow and protect their wealth.


    Their iconic Rock logo symbolises trust, strength and stability – the same values that we proudly embody.

  • Bank Simpanan Nasional

    A statutory body under the Ministry of Finance, BSN was established on 1 December 1974 with a mission to encourage savings, investment and smart financial management among Malaysians.


    To date, BSN has more than 7,000 employees, 401 branches, 872 automated teller machines (ATMs) and 372 cash deposit machines (CDMs) across the country.


    More than 6,000 Registered Banking Agents under BSN (Ejen Bank Berdaftar (EBB)) serve over 9 million customers nationwide, providing our company with a strong platform to meet the growing insurance needs of all Malaysians.

*Prudential Financial, Inc. of the United States is not affiliated with Prudential plc, which is headquartered in the United Kingdom.