Chatbot

According to Life Insurance Association of Malaysia (LIAM), over half of Malaysians are still without life insurance coverage. Some of the most common perceptions stopping Malaysians from getting insured are that the insurance process is very tedious and difficult to understand. In other words, many of the reasons are down to convenience. Although that may be true in certain instances, it really depends on the insurance provider. For example, Gibraltar BSN’s highly trained agents, intelligent chatbot GINA, and Whatsapp e-Policy delivery system make the process of getting insured convenient.

Insurance can be confusing. Questions can come in many forms. What insurance is right for me? How do I make a claim? How to make a nomination? A Google search may not always be enough as insurance plans can vary due to fitting different needs. Queries can be personal. So customers turn to insurance Customer Care. Even then, their problems might not end there. Here are some of the top problems faced by customers in insurance Customer Care. a) Limited working hours Working customers are usually busy during these hours and may have to use their break time to reach out.  b) Slow response