Our Mission, Vision and Core Values

Trust us to Protect Your Dreams.

Our Mission

It is our mission to Protect the Dreams of our customers - Malaysians from all walks of life. We appreciate that we are different individuals, having our own personal hopes, dreams and aspirations; we have similar hopes, dreams and aspirations for our families and our loved ones. We recognise the individual concerns of our customers and strive to deliver relevant and affordable protection solutions that suits your personal circumstances. Backed by our commitment to continuously innovate and deliver high quality services, you can be confident that we will fulfil our promises so that you can be secure while focusing on achieving your hopes and dreams.

Our Vision

It is our vision to be Malaysia's Community Protection Champion by being a part of the growth and development of our customers, by accompanying and sharing in your prosperity, by protecting your hopes, dreams and aspirations, by contributing to the community through our people, our partners and our presence across the nation, making affordable protection solutions easily accessible to all Malaysians.

Our Core Values

We have four primary values that are based on our mission and vision and provide the foundation for everything we do.

Gibraltar BSN's corporate value of being worthy of trust
Worthy of Trust

If people trust us, they will do business with us.

Gibraltar BSN's corporate value of being customer-focused

Think Customer, Think Human

Gibraltar BSN's corporate value of respect for each other
Respect for Each Other

We are all Different. Accept and Respect

Gibraltar BSN's corporate value of winning with integrity
Winning with Integrity

Making the Right Choices