Gibraltar BSN Announces Rangam Bir As The New CEO

Gibraltar BSN announced today that Rangam Bir has been appointed as the company’s new president and CEO. Gibraltar BSN provides “different and better” life insurance solutions to Malaysians through a network of agencies and through its strategic business partnership with the Bank Simpanan Malaysia (BSN) and Pos Malaysia Berhad. The company is jointly owned by Prudential Financial Inc. (PFI)* of the United States through its subsidiary, The Prudential Insurance Company of America (PICA) and BSN of Malaysia.

Bir will succeed Tim Thomas, a member of the company’s Board of Directors and the current CEO, on January 24, 2017. "Rangam Bir brings great insight to Gibraltar BSN through his experience with emerging insurance markets. I thank Tim for his contributions and look forward to working with Rangam as we continue to grow our business in Malaysia" said Jonathan Graybill, Regional President of PFI’s International Insurance division.

"I'm honored that the board has given me the opportunity to lead this exceptional organization of committed and talented professionals," said Bir. "We are here to position Gibraltar BSN as a dynamic life insurer dedicated to providing quality products and services through our mission of ‘We Protect Dreams’ via our diverse distribution channels.”

Bir is joining Gibraltar BSN with an extensive background in insurance and financial services. His most recent role was CEO of Allianz Life Insurance Malaysia Berhad where he led the business growth and agency expansion through an innovative program of transformation. Bir has also held leadership roles at Allianz Asia-Pacific, Allianz China, Allianz Romania and Allianz SE Germany. His experience in emerging insurance markets and leading businesses to success through new business development makes Bir an excellent complement to the existing Gibraltar BSN leadership team.

Tim Thomas, who has been serving as the company’s CEO will continue his involvement with Gibraltar BSN through his role on the board, and he will resume his business development work for PFI’s International Insurance division in Asia outside of Japan. “We've selected a very strong leader for the company. Rangam is unique in his ability to translate vision and strategy into world-class execution, bringing together teams and ecosystems to drive results” said Thomas.

The Management
Gibraltar BSN Life Berhad

* Prudential Financial Inc. of the United States is not affiliated with Prudential plc, which is headquartered in the United Kingdom.