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Gibraltar BSN Announces Tie-Up with to Offer Life Insurance

23 Feb 2022
Gibraltar BSN and VSure announce partnership

Kuala Lumpur, 23 February 2022 – Gibraltar BSN Life Berhad today announced its latest collaboration with to offer life insurance products through their digital platforms in a hassle-free manner. is Malaysia’s first On-Demand Lifestyle Digital Insurer. Under this new arrangement, Gibraltar BSN’s digital products will be available on’s website and mobile application. 

The range of simple, relevant, and affordable digital products offered are i-Protect, a critical illness coverage plan from RM7.60 per month, i-Care, a term life insurance plan from RM9.75 per month and i-Med, a medical card plan from RM41.85 per month.

Commenting on the partnership, Gibraltar BSN’s Chief Executive Officer Lee Kok Wah said, “Malaysia as a country is largely under insured and collaborations with digital partners to enhance our distribution reach is essential to our vision of becoming Malaysia’s Community Protection Champion. Our latest partnership with perfectly complements both of our companies’ goal of making life insurance more accessible to Malaysians from all walks of life and we are thrilled with the potential of expanding our online business while deepening insurance penetration in the country.”

Eddy Wong, Chief Executive Officer, Managing Director and Founder of further elaborated, “One of VSure’s main goal has always been to enable more affordable and accessible insurance protection for the masses, and this partnership takes us another step closer, going beyond insurance to pioneering financial protection, inclusion and helping increase the social safety net to the masses. We are truly privileged to be able to collaborate with Gibraltar BSN on this journey to continuously provide more innovative protection solutions for the safety and prosperity of our people and nation.”

Gibraltar BSN has been rolling out new digital initiatives and partnerships to help make life insurance more accessible. Most recently, the life insurer launched their very own e-Commerce platform called i2u to offer its digital protection products.

Kok Wah added, In 2021, our online business grew by double digits year-on-year on the back of strong demand for affordable digital protection products. Partnering with accelerates our efforts to leverage the strong momentum in demand and grow our digital market share.” can be accessed online at or through its mobile application available on Google Play and the App Store. The On-demand Digital Lifestyle Insurer also recently collaborated with KPJ Healthcare Berhad to hold “Fight Against Cancer”, a Fitness for Charity event to spread awareness on the equity gap in society that prevents access to proper cancer care.  The run category will be held from 25-27 February, followed by the ride category from 4-6 March.