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Gibraltar BSN Distributes Reusable Face Masks to Abdullah Hukum Apartment

21 Oct 2020
Gibraltar BSN Chief Executive Officer Rangam Bir and Gibraltar BSN Chief Marketing Officer Susan Ong along with Joint Management Body of Abdullah Hukum Apartment representatives receiving the washable and reusable face masks for the residents of Abdullah Hukum Apartment

Kuala Lumpur – Gibraltar BSN Life Berhad (“Gibraltar BSN”) on Tuesday distributed 3,000 pieces of washable and reusable face masks to the residents of Abdullah Hukum Apartment as part of its Corporate Social Responsibility (“CSR”) programme. 

Abdullah Hukum Apartment is the main beneficiary of Gibraltar BSN’s flagship CSR programme. The Apartment is located in Lembah Pantai, an area that recently recorded several COVID-19 cases, and is home to 600 B40 households mostly made up of school going children, working adults, and elderly folk. Gibraltar BSN’s proactive and timely deployment of the reusable masks in the densely populated area fortifies the community’s defence against transmission of the virus. 

Rangam Bir, President and Chief Executive Officer of Gibraltar BSN Life Berhad said, “The usage of face masks as a self-protection measure is key in the fight against Covid-19. However, we realised that the purchase of disposable masks for daily usage has become a financial burden to most B40 families living in urban areas. The distribution of these eco-friendly face masks reaffirm our commitment to protect the Lembah Pantai community where we operate in and we hope that our support will help reduce Abdullah Hukum’s residents’ monthly expenses in protecting their families.” 

Abdullah Hukum Apartment is 5 minutes away from Gibraltar BSN’s headquarters in KL Eco City. Earlier in June, Gibraltar BSN also raised over RM10,000 via an internal fund raiser to purchase essential food items for 200 households struggling to put food on the table during the Movement Control Order.

Under its three (3) year CSR programme, Gibraltar BSN aims to improve the health outcomes of Abdullah Hukum’s B40 residents through intervention programmes that promote active and healthy lifestyles. The first phase of the programme kicked off in December 2019 with the upgrading of the Apartment’s old children playground equipment and badminton court. By the end of the programme, the residents of Abdullah Hukum will have their very own mini-recreational park complete with a jogging track, outdoor exercise machines, and a reflexology path. 

In picture, from left to right:

  • Susan Ong – Chief Marketing Officer, Gibraltar BSN Life Berhad
  • Mr Lim - Representative from Abdullah Hukum Apartment
  • Encik Kamarudin – Manager, Joint Management Body of Abdullah Hukum Apartment
  • Rangam Bir – President & Chief Executive Officer, Gibraltar BSN Life Berhad
  • Mr Balakrishnan – Representative from Abdullah Hukum Apartment
  • Puan Noorita - Representative from Abdullah Hukum Apartment
  • Encik Azhar – Representative from Abdullah Hukum Apartment


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