Gibraltar BSN Named Malaysia’s Digital Insurer of the Year15 Jan 2020
Gibraltar BSN Life Berhad (“Gibraltar BSN”), one of Malaysia’s fast growing life insurance companies, was named Malaysia’s Digital Insurer of the Year by regional insurance publication InsuranceAsia News, during its annual InsuranceAsia News Awards for Excellence 2019.
According to InsuranceAsia News, Gibraltar BSN caught the judges’ attention by using a unique combination of digital applications, data analytics and social media. The life player harnessed these tools to help engage with its customers and potential customers, while designing ground-breaking products.
One of the digital initiatives that impressed the judges was Gibraltar BSN’s first-in-market WhatsApp e-Policy delivery system introduced in August 2019, which enables the life insurer to instantly and securely deliver insurance policies to their customers the moment a policy is approved.
Rangam Bir, President and Chief Executive Officer of Gibraltar BSN commented, “Over the past couple of years, Gibraltar BSN has been focused on executing our digital transformation strategy to elevate the quality and relevance of our service and products for our customers. InsuranceAsia’s recognition shows that we are on the right track as our achievements stand out tall amongst our peers across the region. We are certainly motivated to continue the introduction of digital initiatives that improve customers’ experience, accelerate business growth and expand distribution channels. This is only the beginning!”
The InsuranceAsia News Awards for Excellence are designed to identify the best firms operating in Asia-Pacific. Winners are determined by an experienced industry judging panel made up of over 20 senior executives from across Asia-Pacific who examine criteria that include digital innovation, compelling market initiatives for distribution partners and customers, excellence in claims, promoting insurance to the community and investment in staff.
Amongst other notable digital initiatives introduced by Gibraltar BSN include GINA (Gibraltar INtelligent Assistant), a Chatbot that is able to provide instant, efficient and superior customer service on WhatsApp 24-7, and Dengue Cover+, an affordable direct life insurance plan with additional coverage for Dengue and Zika related illnesses. The product was launched in partnership with Digi Malaysia on 22 March 2019 and can be purchased directly via mobile phones through Digi’s EasyAdd app and website.
In photo, from left to right:
- Yawar Tharia, Publisher, InsuranceAsia News
- Rangam Bir, President and Chief Executive Officer, Gibraltar BSN Life Berhad
(Source: Borneo Post, Kuching)