Gibraltar BSN Announces Winners of the ‘Spread the Love’ Campaign

Kuala Lumpur – Life insurance is a vital component of sound financial planning. While many people place heavy emphasis on wealth creation and accumulation, many neglect to safeguard their wealth, underestimating the stability that life insurance provides when it comes to protecting our assets and loved ones once we are gone.

In fact, most people do not even think about life insurance until they are hit by a major life change. According to the Life Insurance Association of Malaysia (“LIAM”), only 55% of Malaysians own life insurance policies. This means that 4.5 out of 10 Malaysians are uninsured, leaving their families and businesses wide open to the financial impact that comes with the loss of a breadwinner.

To raise awareness on the importance of life insurance, Gibraltar BSN Life Berhad (“Gibraltar BSN”) recently held the ‘Spread the Love’ campaign from 1st October – 31 December 2019. The three-month long referral campaign aimed to inspire Gibraltar BSN’s current customers to help protect the lives of their loved ones and friends. Every successful referral gave each customer a chance to win prizes such as a Samsung Note 10, Dyson Supersonic Hairdryer, and a RM800 Travel Voucher amongst others.

“What we need to make everyone understand is that life insurance is a necessity, not a want. By incorporating life insurance strategies into your financial planning, life insurance can act as a savings, investment, and protection vehicle, allowing you to protect your wealth and most importantly, your families,” said Rangam Bir, President and Chief Executive Officer of Gibraltar BSN. “Through our ‘Spread the Love’ campaign, we wanted to ramp up the conversation about life insurance among Malaysians, and judging from the amount of referrals that we received from our customers, we have definitely achieved that.”

The ‘Spread the Love’ prize giving ceremony recently took place at Gibraltar BSN’s headquarters in KL Eco City. The list of lucky winners are as follows:

• Grand Prize Winner (Samsung Galaxy Note 10 worth RM3,699) : Mubasyir bin Roslan
• 1st Prize Winner (Dyson Supersonic Hairdryer worth RM1,799) : Fatin Solehah Hasanah
• 2nd Prize Winner (RM800 Travel Voucher) : Nurul Amira binti Azizi
• Consolation Prize Winners (shopping vouchers worth RM150 each) : 
  • Mohd Azrul bin Hamid
  • Edward Lim Phiang Lek
  • Adiba Alia binti Md Fuaat
  • Siti Hafizah binti A Karim
  • Fatimah Nurulnajian binti Azman
  • Sen Gook Yew

The life insurer, recently named Malaysia’s Digital Insurer of the Year by regional publication InsuranceAsia News, has pledged to deepen life insurance penetration by providing simple, relevant and affordable protection solutions that are accessible to Malaysians from all walks of life.

Gibraltar BSN’s wide range of simple, relevant, and affordable financial solutions that includes life and health protection through traditional and investment-linked plans can be bought directly from its nationwide agency force, website, and branches. To learn more on how you can protect you and your loved ones, visit www.gibraltarbsn.com. 

Pic 1: Grand Prize and 1st Prize Winners for the ‘Spread the Love’ Campaign
From left to right:

• Susan Ong – Chief Marketing Officer
• Fatin Solehah Hasanah – 1st Prize Winner
• Mubasyir bin Roslan – Grand Prize Winner
• Daniel Toh – Chief Sales Officer

Pic 2: 2nd Prize Winner Accepting Her Travel Voucher - She’s going places!
From left to right:

• Nurul Amira binti Azizi – 2nd Prize Winner
• Jerry Lee – Assistant Regional Director, Southern Agency