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Three Wins BSN For Gibraltar BSN At The Transform Awards Asia-Pacific 2015

22 Jan 2016

KUALA LUMPUR, Jan 22, 2016 – Gibraltar BSN Life Berhad (Gibraltar BSN) continues to define itself in the life insurance market as it recently picked up not one but three accolades for excellence in brand strategy and visual identity at the Transform Awards Asia-Pacific 2015.

The Transform Awards Asia-Pacific 2015 held in Hong Kong is a leading global award program which celebrates excellence and innovations in branding strategy, development and implementation from a holistic perspective. Gibraltar BSN was recognised for the rebranding the life insurance company through its parent company, PFI in the United States and received 3 silver awards in:

  • Best Brand Evolution Strategy
  • Best Corporate Rebrand following a merger or acquisition
  • Best Visual Identity from the Financial Sector

Gibraltar BSN’s brand identity represents a strong heritage of combined local and international strength, network, expertise and capabilities to deliver ‘different and better’ life insurance solutions to all Malaysians through fresh and innovative approaches as defined in its corporate tagline, “A Refreshing Approach to Life Insurance”.

Vincent Kwo, Chief Executive Officer of Gibraltar BSN, said, “It is truly an honor to be commended for our excellence in the brand strategy and brand identity sphere. Our vision was to distinguish the company and the brand as ‘different and better’, which we accomplished through a synergy of brand-led strategic thinking, industrious effort and commitment to our goal.”

“We started by conducting market research with consumers to gain an insight into their experiences, desires, and expectations from insurance brands and products. From there, we worked with Brand Union, a global brand and design consultancy, to build our strategic track – translating our corporate values into a strategy and core concept for our visual identity. Together with Hogarth & Ogilvy, we deployed our brand strategy and executed the go-to-market rebranding and communication plans. This synergy helped us effectively set ourselves apart from the rest of the market and we are delighted with this achievement.” Kwo added.

Gibraltar BSN is jointly owned by Prudential Financial Inc (PFI) of the United States through its subsidiary, The Prudential Insurance Company of America (PICA) and Bank Simpanan Nasional (BSN) of Malaysia.

Established seven years ago in Europe, the Transform Awards is seeks to highlight and reward excellence in brand development, reputation management as well as transformation work in terms of strategy, execution, content, and evaluation. The awards are held annually in Europe, the MENA region, North America and Asia Pacific.

For more information, please contact Gibraltar BSN’s Customer Services at 03-2687 2020 or visit their website at