About Us

Gibraltar BSN Life Berhad exists to protect your dreams. Our extensive experience and successes are the cornerstone of our commitment to always be there whenever you need us.

We are, Gibraltar BSN Life Berhad (“Gibraltar BSN”), one of Malaysia’s fast-growing life insurance companies. For over 60 years, we have been protecting dreams by providing relevant and affordable protection solutions that are accessible to Malaysians from all walks of life.

The name Gibraltar BSN represents our lineage to Prudential Financial, Inc* (PFI), one of the world’s largest financial institutions from the United States, and Bank Simpanan Nasional (BSN), a brand with its own history and strong financial heritage in Malaysia. The name ‘Gibraltar’ and our iconic ‘Rock of Gibraltar’ emblem both refer to Prudential Financial, Inc., our parent company with over 140 years of rich history and financial strength in the United States. Clad in noble blue, these elements represent our heritage and lineage to PFI. In 2020, PFI was ranked No. 1 for the fifth consecutive year on FORTUNE’s Most Admired Companies list in the Insurance: Life & Health category.

Similarly, 'BSN' is included in our name to signify our partnership with Bank Simpanan Nasional, a brand with its own strong financial heritage in Malaysia.

As Malaysia’s Community Protection Champion, Gibraltar BSN has an extensive and diverse distribution network that comprises 8 locations across the country, a nation-wide agency force, and over 400 branches belonging to our strategic partner, Bank Simpanan Nasional.  

On 13 January 2020, Gibraltar BSN was named Malaysia’s Digital Insurer of the Year by  regional insurance publication InsuranceAsia News, during its annual InsuranceAsia News Awards for Excellence 2019.

*Prudential Financial, Inc. of the United States is not affiliated in any manner with Prudential plc, a company incorporated in the United Kingdom.


Gibraltar BSN is one of Fortune's World's Most Admired Companies 2020 Gibraltar BSN is the digital insurer of the year Malaysia by Insurance Asia News Awards for Excellence 2019

Proud And Strong Connections

Our strong shareholders allows us to combine international insights with local market expertise to offer you unparalleled life insurance services.

View our :

Company Profile Gibraltar BSN company profile

Board Charter Gibraltar BSN board charter

Articles of Association Gibraltar BSN articles of association

Gibraltar BSN wins Malaysia Best Asia Brand Award 2019 for the second time

Gibraltar BSN wins Malaysia Best Asia Brand Award 2019 for second time

Gibraltar BSN Life Berhad (“Gibraltar BSN”) has been conferred with the prestigious 'Malaysia Best Asia Brand Award 2019' by Employer Branding Institute (EBI) for the second time. The award ceremony took place at...

Read More