We are, Gibraltar BSN Life Berhad (“Gibraltar BSN”), one of Malaysia’s fast-growing life insurance companies. For over 60 years, we have been protecting dreams by providing relevant and affordable protection solutions that are accessible to Malaysians from all walks of life.
The name Gibraltar BSN represents our lineage to Prudential Financial, Inc* (PFI), one of the world’s largest financial institutions from the United States, and Bank Simpanan Nasional (BSN), a brand with its own history and strong financial heritage in Malaysia. The name ‘Gibraltar’ and our iconic ‘Rock of Gibraltar’ emblem both refer to Prudential Financial, Inc., our parent company with over 140 years of rich history and financial strength in the United States. Clad in noble blue, these elements represent our heritage and lineage to PFI. In 2020, PFI was ranked No. 1 for the fifth consecutive year on FORTUNE’s Most Admired Companies list in the Insurance: Life & Health category.
Similarly, 'BSN' is included in our name to signify our partnership with Bank Simpanan Nasional, a brand with its own strong financial heritage in Malaysia.
As Malaysia’s Community Protection Champion, Gibraltar BSN has an extensive and diverse distribution network that comprises 9 locations across the country, a national agency force, and over 1,100 branches belonging to our strategic partners: Bank Simpanan Nasional and Pos Malaysia.
On 13 January 2020, Gibraltar BSN was named Malaysia’s Digital Insurer of the Year by regional insurance publication InsuranceAsia News, during its annual InsuranceAsia News Awards for Excellence 2019.
*Prudential Financial, Inc. of the United States is not affiliated in any manner with Prudential plc, a company incorporated in the United Kingdom.